Brands will benefit from the knowledge in these workshops on how to commission, manage and conduct their cultural insights and semiotics in-house.
Segment people according to what they are saying, and stop writing long segmentation questionnaires, with quantitative semiotics and semantic segmentation.
Liminality is about being at the threshold of something (that’s its Latin etymology). Betwixt and between here or there. Not fully transitioned from one thing to another.
Learn how to summarise, code and analyse a vast amount of NPS responses with Signoi, machine learning and quantitative semiotics.
Semiotics has never gone mainstream...until now. Assess accurate digital tools for marketing, advertising, research and more.