Was he free? Was he happy? The question is absurd:Had anything been wrong, we should certainly have heard. The Unknown Citizen - W.H.Auden Imagine if you could know what people were really thinking. Auden’s poem, written in 1939, purports to be a report about a citizen written by a government employee. It relates how he … Continue reading The power of the absurd
Signals
We are delighted to be working with Dr Martina Olbertova, strategist, semiotician and doctor of media studies, to reimagine how organisations make meaning in the digital age. Martina is founder of Meaning.Global, and is signing up as a core part of our wider consulting team. So as well as building our platform, we’re strengthening our strategy and cultural foresight proposition … Continue reading The Art and Science of Meaning
We’ve been working on developing, testing and iterating some new metrics to deploy on your unstructured data. We call them Universal Energies.
Our launch has been featured in the trade and business press. Read some extracts here...
NEW MARTECH STARTUP BRINGS SIGNAL FROM NOISE London, 13/11/2018 Today sees the formal launch of Signoi, a new UK-based venture aiming to bridge the scalability gap between human science and the exponential expansion of large-scale unstructured data. Signoi offers a new analytics, insight and foresight platform for decoding and measuring both implicit and explicit meaning … Continue reading Press Release: Signoi Goes Live
Knowledge seekers flocked to our recent MRX talk about quantitative semiotics. Watch it here.
Release your inner semiotician and see the world in an entirely new light at the Signoi Semiotics seminar in London on 18th September 2018.
Brands will benefit from the knowledge in these workshops on how to commission, manage and conduct their cultural insights and semiotics in-house.
Segment people according to what they are saying, and stop writing long segmentation questionnaires, with quantitative semiotics and semantic segmentation.
Liminality is about being at the threshold of something (that’s its Latin etymology). Betwixt and between here or there. Not fully transitioned from one thing to another.