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AI and Marketing | Analytics | Brand & Marketing | Data and Analytics | Large Language Models | Technology & Innovation | Text Analysis
3 min read
Personalysis: AI driven personas can accurately predict consumer ratings

We’ve recently been starting to deploy personas derived from survey data using a variety of the latest AI models. Personas are a very popular explanatory aid to bring qualitative and quantitative research data to life. But they are time consuming to ge…

by Andy Dexter August 2, 2023
AI and Marketing | Analytics | Brand & Marketing | Data and Analytics | Large Language Models | Technology & Innovation | Text Analysis
3 min read
Personalysis: Bringing Segmentations to Life
by Andy Dexter August 16, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
3 min read
The “X” Factor: the Quantitative Semiotics of Twitter’s Rebrand
by Andy Dexter July 26, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
2 min read
The Intelligent Mr. Toad
by Andy Dexter July 13, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
4 min read
Nightmares are Dreams too
by The Signoi Team June 6, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
4 min read
5 Things to Know about Analysing Instagram
by The Signoi Team May 30, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
4 min read
The Power of the Dark Side in Advertising
by The Signoi Team May 16, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Technology & Innovation | Text Analysis
4 min read
When is a Trend not a Trend?
by The Signoi Team May 3, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Technology & Innovation | Text Analysis
4 min read
ChatGPT: Deploying large language models on big data
by The Signoi Team April 5, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
3 min read
Video Analysis: decoding TikTok
by The Signoi Team January 14, 2023
Brand & Marketing | Data and Analytics | Image Analysis | Quantitative Semiotics
3 min read
The Magic of Image Analysis
by The Signoi Team January 19, 2021
Data and Analytics | Emotional analysis | Sentiment analysis | Text Analysis
3 min read
I love you (0.7): why sentiment analysis sometimes isn’t enough
by Andrew Jeavons and Andy Dexter October 6, 2020
Brand & Marketing | Cultural Analytics
5 min read
Hitting the Cultural Target
by The Signoi Team September 18, 2020
Archetype Analysis | Data and Analytics
3 min read
Automated Archetype Analysis
by Andrew Jeavons and Andy Dexter July 21, 2020
Analytics | Discover Signoi
4 min read
Affordable Analytics Offers from Signoi
by Andrew Jeavons and Andy Dexter July 14, 2020
Covid-19 | Cultural Weather
4 min read
Life during Lockdown: Celebrating small pleasures
by Andy Dexter May 12, 2020
AI and Marketing | Discover Signoi
10 min read
What is Conversational DNA?
by Katie Masters March 12, 2020

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