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AI and Marketing | Discover Signoi
10 min read
What is Conversational DNA?

Conversational DNA is a term that refers to the key themes, topics and sentiment – the building blocks of every conversation. Learn what it is, why its important and how it can be measured and understood to help grow your business.

by Katie Masters March 12, 2020
Insights, Reports and Analyses | Twitter Analysis
1 min read
BBC: Signoi unpacks Trump’s Tweets on China Trade Deal
by Clare Warren January 17, 2020
Cultural Weather | Women
1 min read
BBC: #Genderdiversity Successful women are role models not just for women, but to all…
by Clare Warren December 16, 2019
Image of stereotyping writing to show the gender pay gap
Cultural Weather | Women
1 min read
BBC Gender Pay Gap: Our Findings
by Clare Warren November 14, 2019
Brexit | Insights, Reports and Analyses
2 min read
Signoi asked: How would it make you ‘feel’ if Brexit was cancelled?
by The Signoi Team November 5, 2019
Women in a cape to represent brand trust
Cultural Weather | Trust
2 min read
How Do You Measure Brand Trust?
by Clare Warren October 29, 2019
Skyscraper building with window open
Cultural Weather | Trust
2 min read
What makes customers trust a brand?
by Clare Warren October 28, 2019
Nike ad showing brand authenticity
Cultural Weather | Trust
2 min read
Does your brand have authenticity?
by Clare Warren October 23, 2019
Mobile phone with a screensaver saying support local brands instead of a global brand
Cultural Weather | Trust
2 min read
Is Your Brand Making A Difference Locally?
by Clare Warren October 18, 2019
Example of word cloud for text analysis
Data and Analytics | Text Analysis
4 min read
Using Word Clouds for Text Analysis
by Andrew Jeavons September 25, 2019
Lollipop on the floor with ants leaving it to show the power of semiotics
Discover Signoi | Semiotics
4 min read
What is Semiotics?
by Clare Warren September 17, 2019
Crowd enjoying a gig to represent a social media sample
Data and Analytics | Unstructured Data
2 min read
Social Media Research, Sampling & Automated Analysis
by Andrew Jeavons September 2, 2019
Insights, Reports and Analyses | Twitter Analysis
4 min read
Witch Hunting: 10 years of Trump’s Tweets
by Andy Dexter August 14, 2019
Data and Analytics | Image Analysis
2 min read
Signoi Sees: Megan Rapinoe
by Andy Dexter June 30, 2019
Cultural Weather | Insights, Reports and Analyses
2 min read
The Cultural Weather
by Andy Dexter June 28, 2019
Cultural Weather | Insights, Reports and Analyses
4 min read
The power of the absurd
by Andy Dexter May 16, 2019
Image representing the science of meaning
Discover Signoi | Semiotics
2 min read
Understand Meaning: Our 4-step AMIT framework
by Andy Dexter February 5, 2019

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