Signals

If there’s one characteristic that is unique about the Trump presidency it’s Twitter. It’s hard to find an example of a world leader who has embraced direct mass communication in the same way as the President. And despite promises that he would cease, or at least moderate, his Twitter usage once he was sworn in, … Continue reading Witch Hunting: 10 years of Trump’s Tweets

This is Megan Rapinoe, superstar of the US Women's Football team, after scoring the winners against France.  Her trademark celebration has already been hailed as an iconic moment in the World Cup and sport generally. A photo of a triumphant Rapinoe with her arms outstretched, a pose she struck after scoring both goals, quickly set … Continue reading Signoi Sees: Megan Rapinoe

Imagine what it would be like if you knew how people felt about the biggest and most complex conundrums; the Economy, Home, Family, Money, Love, Trust, Loyalty, and more... Imagine what it would be like if you could see discern cultural energies and trends as they emerged, blossomed and died, and understand what they meant … Continue reading The Cultural Weather

Was he free? Was he happy? The question is absurd:Had anything been wrong, we should certainly have heard. The Unknown Citizen - W.H.Auden Imagine if you could know what people were really thinking. Auden’s poem, written in 1939, purports to be a report about a citizen written by a government employee. It relates how he … Continue reading The power of the absurd

We are delighted to be working with Dr Martina Olbertova, strategist, semiotician and doctor of media studies, to reimagine how organisations make meaning in the digital age. Martina is founder of Meaning.Global, and is signing up as a core part of our wider consulting team. So as well as building our platform, we’re strengthening our strategy and cultural foresight proposition … Continue reading The Art and Science of Meaning

We’ve been working on developing, testing and iterating some new metrics to deploy on your unstructured data. We call them Universal Energies.

Our launch has been featured in the trade and business press. Read some extracts here...

NEW MARTECH STARTUP BRINGS SIGNAL FROM NOISE London, 13/11/2018 Today sees the formal launch of Signoi, a new UK-based venture aiming to bridge the scalability gap between human science and the exponential expansion of large-scale unstructured data. Signoi offers a new analytics, insight and foresight platform for decoding and measuring both implicit and explicit meaning … Continue reading Press Release: Signoi Goes Live

Knowledge seekers flocked to our recent MRX talk about quantitative semiotics. Watch it here.