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Brand & Marketing | Cultural Analytics
5 min read
Hitting the Cultural Target

As our world becomes increasingly interconnected, the cultures within find themselves competing for dominance. Some are pushing for growth and recognition whilst others are blending in with those around them. Others, meanwhile, are fighting hard to kee…

by The Signoi Team September 18, 2020
Data and Analytics | Emotional analysis | Sentiment analysis | Text Analysis
3 min read
I love you (0.7): why sentiment analysis sometimes isn’t enough
by Andrew Jeavons and Andy Dexter October 6, 2020
Archetype Analysis | Data and Analytics
3 min read
Automated Archetype Analysis
by Andrew Jeavons and Andy Dexter July 21, 2020
Analytics | Discover Signoi
4 min read
Affordable Analytics Offers from Signoi
by Andrew Jeavons and Andy Dexter July 14, 2020
Covid-19 | Cultural Weather
4 min read
Life during Lockdown: Celebrating small pleasures
by Andy Dexter May 12, 2020
AI and Marketing | Discover Signoi
10 min read
What is Conversational DNA?
by Katie Masters March 12, 2020
Women stood Infront of train to represent the transport focus case study on how to use unstructured feedback
Case Study | Customer Experience
1 min read
Understanding Your Customer From Unstructured Feedback
by Clare Warren February 12, 2020
Insights, Reports and Analyses | Twitter Analysis
1 min read
BBC: Signoi unpacks Trump’s Tweets on China Trade Deal
by Clare Warren January 17, 2020
Cultural Weather | Women
1 min read
BBC: #Genderdiversity Successful women are role models not just for women, but to all…
by Clare Warren December 16, 2019
Image of stereotyping writing to show the gender pay gap
Cultural Weather | Women
1 min read
BBC Gender Pay Gap: Our Findings
by Clare Warren November 14, 2019
Brexit | Insights, Reports and Analyses
2 min read
Signoi asked: How would it make you ‘feel’ if Brexit was cancelled?
by The Signoi Team November 5, 2019
Discover Signoi | Quantitative Semiotics
2 min read
Why Signoi? Why Now?
by Clare Warren October 29, 2019
Women in a cape to represent brand trust
Cultural Weather | Trust
2 min read
How Do You Measure Brand Trust?
by Clare Warren October 29, 2019
Skyscraper building with window open
Cultural Weather | Trust
2 min read
What makes customers trust a brand?
by Clare Warren October 28, 2019
Nike ad showing brand authenticity
Cultural Weather | Trust
2 min read
Does your brand have authenticity?
by Clare Warren October 23, 2019
Mobile phone with a screensaver saying support local brands instead of a global brand
Cultural Weather | Trust
2 min read
Is Your Brand Making A Difference Locally?
by Clare Warren October 18, 2019
Example of word cloud for text analysis
Data and Analytics | Text Analysis
4 min read
Using Word Clouds for Text Analysis
by Andrew Jeavons September 25, 2019

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