Signoi leads the field in computational decoding at unmatched scale, speed and stability, but that’s often just a start.
After all, there are many things only a human can do. So, many of our projects are grounded in cultural and semiotic consulting. Often it’s useful – and important – to start a with some human upfront analysis to add shape and definition to the decoding, and to help identify any unique or category specific archetypes and energies at play.
Similarly, our consultancy helps clients interpret the results from Signoi as a set of insights, interpretations and conclusions with an actionable overlay.
Either way, Signoi’s proprietary systems process the bulk of the work and our strategic consultants are there to help draw out the implications and frame them within the wider cultural perspective, developing future strategy recommendations. Actionable human insights that add the all-important ‘what’s next’ future-facing implications of the outputs.
In culture, different areas evolve and different speeds, influenced by different phenomena.
Decoding brand, category and culture is essential to understanding evolution and planning strategies that anticipate, rather than simply react.
By understanding the intersection of culture and commerce, and creating measurable quantitative frameworks around that, Signoi creates truly breakthrough insights that translate into clear, practical, future facing opportunity spaces and recommendations that are not revealed by consumer research.
Augmented intelligence helps clients map the changing landscape of tomorrow and beyond to deliver culturally informed, future-focussed opportunities for strategic development.
For anybody charged with the task of keeping a brand relevant, prominent and profitable, the most obvious point of interrogation is consumers. Consequently a vast and highly profitable industry exists to mine consumers for their thoughts and opinions.
People are very good at telling us what they know and what they feel, subjectively, about today. What people are not able to provide is an objective, context-rich overview of their relationship to brands products and services, and they are not able to contemplate future changes to their wants and needs, and the inevitable shifts in their perceptions.
And people are rarely able to provide insight into the future, nor anticipate the effect of innovations and category challenges that are nascent/emergent and not yet mainstream.
Our methods reveal breakthrough insights that are ordinarily hidden from view, giving form to opportunities and challenges, whilst also providing context for consumer insight.
By understanding the intersection of culture and commerce, Signoi creates truly breakthrough insights that translate into clear, practical, future facing opportunity spaces and recommendations that are not revealed by consumer research alone…
Perhaps you have a strategy project where cultural analytics could play a role? Decoding a category through to brand and communications strategy is what our experts love to do.
If so, please get in touch. We’d be delighted to talk to you.