Category: Data and Analytics

AI and Marketing | Analytics | Brand & Marketing | Data and Analytics | Large Language Models | Technology & Innovation | Text Analysis
3 min read
Personalysis: Bringing Segmentations to Life
by Andy Dexter August 16, 2023
AI and Marketing | Analytics | Brand & Marketing | Data and Analytics | Large Language Models | Technology & Innovation | Text Analysis
3 min read
Personalysis: AI driven personas can accurately predict consumer ratings
by Andy Dexter August 2, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
3 min read
The “X” Factor: the Quantitative Semiotics of Twitter’s Rebrand
by Andy Dexter July 26, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
2 min read
The Intelligent Mr. Toad
by Andy Dexter July 13, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
4 min read
Nightmares are Dreams too
by The Signoi Team June 6, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
4 min read
5 Things to Know about Analysing Instagram
by The Signoi Team May 30, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
4 min read
The Power of the Dark Side in Advertising
by The Signoi Team May 16, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Technology & Innovation | Text Analysis
4 min read
When is a Trend not a Trend?
by The Signoi Team May 3, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Technology & Innovation | Text Analysis
4 min read
ChatGPT: Deploying large language models on big data
by The Signoi Team April 5, 2023
AI and Marketing | Brand & Marketing | Data and Analytics | Image Analysis | Technology & Innovation
3 min read
Video Analysis: decoding TikTok
by The Signoi Team January 14, 2023
Brand & Marketing | Data and Analytics | Image Analysis | Quantitative Semiotics
3 min read
The Magic of Image Analysis
by The Signoi Team January 19, 2021
Data and Analytics | Emotional analysis | Sentiment analysis | Text Analysis
3 min read
I love you (0.7): why sentiment analysis sometimes isn’t enough
by Andrew Jeavons and Andy Dexter October 6, 2020
Archetype Analysis | Data and Analytics
3 min read
Automated Archetype Analysis
by Andrew Jeavons and Andy Dexter July 21, 2020
Example of word cloud for text analysis
Data and Analytics | Text Analysis
4 min read
Using Word Clouds for Text Analysis
by Andrew Jeavons September 25, 2019
Crowd enjoying a gig to represent a social media sample
Data and Analytics | Unstructured Data
2 min read
Social Media Research, Sampling & Automated Analysis
by Andrew Jeavons September 2, 2019
Data and Analytics | Image Analysis
2 min read
Signoi Sees: Megan Rapinoe
by Andy Dexter June 30, 2019

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