About Us

Our unique AI-powered software automatically decodes unstructured data into patterns of meaning. It’s used by leading brands and agencies on three continents to surface hitherto inaccessible insight and foresight for every use case you can think of. Watch our 3 minute video, complete with artificial people:

Our Philosophy

We’re driven by the abiding belief that the really rich insights lie within the vast and ever increasing deluge of public and proprietary unstructured data that surrounds us - free text in reviews, feedback forms, surveys, CSat, NPS, social media, news, forums and websites - including, of course, images and videos.

We believe richer insights improve understanding and deeper understanding breeds better - better strategy, better brands, better communication, better experiences, better engagement.

Our software helps you make better sense of the world, what’s happening, and what to do about it.

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