reading time: 2 mins

The Cultural Weather

June 28, 2019by Andy Dexter

Imagine what it would be like if you knew how people felt about the biggest and most complex conundrums; the Economy, Home, Family, Money, Love, Trust, Loyalty, and more…

Imagine what it would be like if you could see discern cultural energies and trends as they emerged, blossomed and died, and understand what they meant for you, your economy, your business, your people, and your customers.

The Cultural Weather is all around us, shaping our thoughts and actions in ways we don’t even realise. How does what is happening around us affect our innermost feelings? And what happens as a result?

After much R&D over the last few months, we’re delighted to be launching Signoi’s Cultural Weather reporting – with the first stream coming online in September.  We’ll be analysing and tracking the shifting isobars of anxiety, hope, aspiration, comfort, hedonism, security, wellbeing, conflict, anger, liberation, rebellion, and much more besides.

And each quarter we will focus on some of the big issues of the day. As well as the general weather forecast, detailed chapters will include:


… their place in society      
… their place in business and technology
… their place in culture and the arts        
… their place in sport
… their place in the home           


… what they mean today
… money
… business
… employment
… family
… relationships


… how they feel about money             
… how they feel about work      
… how they feel about home     
… how they feel about relationships

To find out more:

    • Reserve your free copy of Signoi: The Trust Cultural Weather Report here
    • Get early insight into the reports findings, read our Trust Report articles here: