What is Quantitative Semiotics?

Our friends at Further recently hosted an MRX talks event, at which Tim and Andy spoke about the notion of quantitative semiotics, drawing on some of our work presented at IiEX in Amsterdam earlier in the year. And most enjoyable and well attended it was too!
We talked about Kiki and Bubaa, signs, signifiers, wasps, Jungian archetypes, and Brexit. What’s not to like?
The video of the talk is available below.
MRX Talks Signoi 200618 1080 from Further on Vimeo.
If you’re interested in learning more, there’s a new seminar coming in September: details and booking can be found here… Signoi Semiotic Seminar