Hello

Signoi is an insight and foresight platform for decoding implicit and explicit meaning from unstructured data.

Imagine you needed to make meaning from thousands, even hundreds of thousands, of unstructured items of text and imagery, from websites, news feeds, market research, review sites or social media, to find the patterns and insights that signify the future for your company – by this time next week.

Or you wanted to reliably measure the messaging of one brand’s website against the competition…

Where would you even start?

That’s why we’ve built Signoi, a new AI-powered platform to bridge the gap between big data and human intuition. Our tech brings meaning from muddle and signal from noise – at speed and scale.

Companies that work with Signoi gain new insight and foresight from paid, owned, and earned data assets. Signoi’s unique form of decoding delivers incisive, actionable and easy-to-measure outputs. Best of all, insight and foresight is found at a fraction of the time and cost of more traditional analytical approaches, freeing up human analysts to focus on adding real value.

Signoi’s platform helps clients quickly cut through the cloud of data and focus on what signals are truly important for your brand or category. What’s growing and emergent? What are the natural meaning structures and codes within a category? How do we track their evolution and use them for commercial advantage? How are people talking, what are they talking about, and why? How does brand imagery or a campaign make them feel?

Signoi can handle paid, owned, and earned data sources including, but not limited to: voice of the customer data, market research, branding and communications material, advertising, social media, net promoter score comments, cultural material, feedback forms, visuals, online communities, emails, and much, much more.

Please have a look around, and feel free contact us if you’d like to know more. We’d love to hear from you. Why not start a conversation?

quantitative semiotics seminar in London 18 September 2018 Signoi