Signoi creates smart technology solutions for decoding cultural signals in an intuitively human way. It’s a new form of quantitative semiotics.
At Signoi, we use machine learning methods and automated analytics to declutter and extract implicit meaning from natural language, social media, advertising, brand and communications imagery. Signoi’s unique platform brings meaning from muddle and signal from noise – at speed and scale.
Brands that work with Signoi create new strategic data assets and gain clear insight from large amounts of unstructured, difficult to analyse data. Signoi’s unique form of cultural decoding using quantitative semiotics delivers incisive, actionable and easy-to-measure results. Best of all, insights are found at a fraction of the time and cost of the more traditional consumer research approach. This brings accurate, augmented intelligence to brands.
Signoi’s platform and team of data scientists helps clients quickly cut through the cloud of culture and focus on what signals are truly important for your brand or category. What’s growing and emergent? What are the natural meaning structures and codes within a category? How do we track their evolution and use them for commercial advantage? How are people talking, what are they talking about, and why? How does brand imagery or a campaign make them feel?
Please have a look around, and feel free contact us if you’d like to know more. We’d love to hear from you. Why not start a conversation?
NEWS: We’re delighted to launch our first Signoi Semiotics Seminar, happening in London on Tuesday 18th September 2018! Details and tickets are available on Eventbrite.