Signoi creates smart technology solutions for decoding cultural signals in an intuitively human way. It’s a new form of quantitative semiotics.
We use machine learning methods and automated analytics to declutter and extract implicit meaning from natural language, social media, and advertising, brand and comms imagery.
Our unique platform brings meaning from muddle and signal from noise – at speed and scale – creating new strategic data assets and new insight.
This brings augmented intelligence to cultural strategy projects, and means we can deliver incisive and measurable results for a fraction of the time and cost of more traditional approaches.
Signoi’s team of strategy consultants and data scientists help clients quickly cut through the cloud of culture and focus on what signals are truly important for your brand or category. What’s growing and emergent? What are the natural meaning structures and codes within a category? How do we track their evolution and use them for commercial advantage?
Please have a look around, and feel free contact us if you’d like to know more. We’d love to hear from you. Why not start a conversation?