Get the Picture

The world’s first commercial software for quantitative semiotic analysis at scale. Analyse and understand the meaning of imagery and text – from social media, websites, adverts, market research and more. Signoi helps marketing people tell better stories and make better decisions.

How We Work

We use our unique proprietary software to deliver AI analytics and insights from imagery and text at scale. Map, measure, analyse and compare the visual language and comments from Instagram, websites, image libraries, visual search, and more...

1.Send us your data, or we source it from the public arena (e.g. social, websites, newsflow)

2.Let the clever stuff happen...

3.Once it’s done, we’ll create your bespoke dashboards and reports and guide you through your insights

A project can take just a few days from start to finish, no matter how large the dataset

Use Cases

Customer Comments

  • Signoi has been a critical partner in helping us to define, and especially to measure, our company mission of inspiration. Our work together on the Inspiration Algorithm influenced the entire company's content strategy. Signoi's proprietary technology is truly original and genuinely insightful. Moreover, the Signoi team is brilliant - in this line of work, that's a necessity. But they are also accessible, adaptable, witty, and a joy to work with.

    Dr Daron Sharps, Research Lead, Pinterest, US
  • We have been working with Signoi to explore the emotional landscape of home services in general but also our own customer experience in particular. The Signoi platform provides a light-touch client experience as far as setting the project up is concerned - with none of the time and effort you might expect with analysing 500,000+ unstructured datapoints from different sources. But what really blew us away is the output. The amount of actionable insights will keep us busy for some time to come.

    Mario Streng, Senior Manager Brand Proposition and Market Insights, British Gas
  • At MESH we are constantly looking to push the boundaries of insight with agile new metrics and techniques to measure the experiences that matter. With Signoi we can get even more insight out of our Real-time Experience Tracking. The AI-driven semiotics is very powerful, and this qual-at-scale solution has been hugely beneficial for clients in sectors such as financial services, electronics, and leisure.

    Fiona Blades, President, MESH Experience, USA
  • At Differentology, we work at the intersection of data, technology, human behaviour and creativity. Our partnership with Signoi ticks all of these boxes, but importantly provides us with fascinating new insights that are actionable, helping us to uncover the human side of our client’s brands.

    Mark James, CEO, Differentology, UK

In a hurry? Want to know more?

We can call you back at a convenient time to you.

For Agencies

Agencies that use the Signoi service tell us they excite and delight their clients by delivering new and cost-effective insight.

For Brands

Brands that use the Signoi service tell us they gain better insight and foresight, and make better decisions at faster pace and a lower price point


Signoi's unique quantitative semiotics software helps forward-thinking brands & agencies to quickly find meaning in large datasets of text and imagery.

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